{"title":"Mydentity By Guy Tang","description":"\u003ch1 style=\"text-align: center; margin-bottom: 0;\"\u003eMYDENTITY BY GUY TANG \u003cspan style=\"display: block; font-size: 14px; letter-spacing: 3px; font-weight: normal; margin-top: 5px;\"\u003ePROFESSIONAL HAIR COLOR FOR CREATIVE COLORISTS\u003c\/span\u003e\n\u003c\/h1\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e#mydentity by Guy Tang\u003c\/strong\u003e is a professional hair color brand founded in 2017 by internationally renowned hairstylist Guy Tang. The brand stands for creative color concepts, expressive shades and modern coloring techniques. From cool silver and blonde tones to Dusty Lavender, rosé and intense fashion colors, #mydentity offers versatile options for individual color creations.\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003eThe range includes \u003cstrong\u003epermanent hair colors\u003c\/strong\u003e for long-lasting results and reliable gray coverage, \u003cstrong\u003edemi-permanent colors\u003c\/strong\u003e for intense color reflections and brilliant shine, and \u003cstrong\u003edirect dyes\u003c\/strong\u003e in expressive pastel and trend shades. The professional color portfolio is completed by \u003cstrong\u003etoners\u003c\/strong\u003e, \u003cstrong\u003eDual Boosters\u003c\/strong\u003e, \u003cstrong\u003edevelopers\u003c\/strong\u003e and \u003cstrong\u003elightening products\u003c\/strong\u003e. The pre-blended signature shades can be mixed with one another, allowing for tailor-made color results.\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003eThe \u003cstrong\u003eVibraRiche™\u003c\/strong\u003e color technology was developed to enhance color intensity and shine. Depending on the product, selected formulations also feature a combination of \u003cstrong\u003ekeratin and argan oil\u003c\/strong\u003e, which helps to care for the hair structure and support color brilliance. The signature lavender scent completes the coloring experience.\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e#mydentity is aimed at professional hairdressers and colorists who want to create current color trends and individual looks. With its signature colors, versatile mixable shades and professional online education by Guy Tang, the brand offers inspiration and know-how for creative coloring work.\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003eDiscover \u003cstrong\u003e#mydentity by Guy Tang\u003c\/strong\u003e in our online shop now and find the right professional hair colors, toners and coloring products for your next color creation.\u003c\/p\u003e","products":[{"product_id":"guy-tang-texture-spray","title":"Mydentity Guy Tang MyTHICCBody Texture Spray","description":"\u003ch2\u003eAbout Mydentity Guy Tang MyTHICCBody Texture Spray\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMydentity Guy Tang MyTHICCBody Texture Spray\u003c\/strong\u003e is a lightweight texturizing and volumizing spray designed to add body, fullness, and natural movement to the hair. It helps create voluminous, modern hairstyles while maintaining a soft, flexible finish. Its non-sticky formula provides additional grip and texture without unnecessarily weighing the hair down. Ideal for effortless undone looks, loose waves, and voluminous hairstyles.\u003c\/p\u003e\n\u003cp\u003eThe innovative styling formula combines \u003cstrong\u003etexturizing ingredients and volumizing polymers\u003c\/strong\u003e to give hair a fuller appearance and enhanced texture. While the lightweight formula adds definition and structure, it helps maintain a soft and natural feel. This versatile texture spray is particularly suitable for hairstyles that require extra volume, movement, and an effortlessly tousled finish.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Mydentity Guy Tang MyTHICCBody Texture Spray\u003c\/h2\u003e\n\u003cp\u003e- Adds volume and fullness to the hair \u003cbr\u003e- Provides additional texture and grip \u003cbr\u003e- Enhances natural movement and definition \u003cbr\u003e- Lightweight formula without unnecessary heaviness \u003cbr\u003e- Non-sticky finish \u003cbr\u003e- Maintains a soft and flexible hair feel \u003cbr\u003e- Ideal for effortless undone looks and voluminous hairstyles \u003cbr\u003e- Supports natural-looking styling \u003cbr\u003e- Suitable for various hair types and lengths\u003c\/p\u003e\n\u003ch2\u003eHow to Use Mydentity Guy Tang MyTHICCBody Texture Spray\u003c\/h2\u003e\n\u003cp\u003e- Shake the can well before use. \u003cbr\u003e- Apply to dry hair. \u003cbr\u003e- Spray evenly onto the desired sections of hair from an appropriate distance. \u003cbr\u003e- For additional volume, apply directly to the roots. \u003cbr\u003e- For enhanced texture and definition, work the spray through the mid-lengths and ends. \u003cbr\u003e- Use your fingers to tousle and style the hair as desired. \u003cbr\u003e- Repeat the application if necessary until the desired volume and texture are achieved.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- For extra root volume, lift individual sections of hair and spray directly onto the roots. \u003cbr\u003e- To create a natural undone look, apply to dry hair lengths and gently tousle with your fingers. \u003cbr\u003e- For fine hair, start with a small amount and gradually increase as needed. \u003cbr\u003e- For additional movement and definition, shape individual strands after application. \u003cbr\u003e- Use as a finishing styling product to enhance fullness and create natural-looking texture.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eHydrofluorocarbon 152A, Alcohol Denat., Butane, Aluminum Starch Octenylsuccinate, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Aqua\/Water\/Eau, Glycerin, Polyurethane-14, Aminomethyl Propanol, AMP-Acrylates Copolymer, Fragrance\/Parfum, Silica, Propylene Glycol Dibenzoate, Rapeseedamidopropyl Ethyldimonium Ethosulfate, Dipropylene Glycol, Linalool, Hexyl Cinnamal, Benzoic Acid, Quaternium-96, Limonene, Panthenol, Citronellol, Citral, Propanediol, Alpha-Isomethyl Ionone, PPG-12 Dimethicone\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What hair types is Mydentity Guy Tang MyTHICCBody Texture Spray suitable for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: This texture spray is suitable for various hair types and lengths. Fine or flat hair can particularly benefit from the added volume and fullness. It can also be used on other hair types to enhance texture, grip, and natural movement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does Mydentity Guy Tang MyTHICCBody Texture Spray make hair sticky or heavy?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The lightweight, non-sticky formula is designed to add volume and texture without unnecessarily weighing the hair down. It helps maintain a soft, flexible, and natural-looking finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How should Mydentity Guy Tang MyTHICCBody Texture Spray be applied?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Apply the spray to dry hair. For additional volume, spray directly onto the roots. To enhance texture and definition, apply through the mid-lengths and ends. Finish by gently tousling and shaping the hair with your fingers.\u003c\/p\u003e","brand":"Mydentity By Guy Tang","offers":[{"title":"194 g","offer_id":54458913489179,"sku":"CT-18541","price":19.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/Mydentity_Guy_Tang_MyTHICCBody_Texture_Spray.png?v=1793098645"},{"product_id":"mydentity-guy-tang-stroke-7-rose-balayage-aufheller","title":"Mydentity By Guy Tang Stroke 7 Rosé Balayage Lightener","description":"\u003ch2\u003eAbout Mydentity Guy Tang #Stroke 7 Rosé Balayage Lightener\u003c\/h2\u003e\n\u003cp\u003eMydentity Guy Tang #Stroke 7 Rosé Balayage Lightener is a professional, rose-tinted clay lightening powder specially developed for creative balayage techniques. Its advanced formula provides up to 7 levels of lift in a single application, making it ideal for precise, customised blonde results.\u003c\/p\u003e\n\u003cp\u003eFeaturing innovative ElastiShell technology, this lightener creates a flexible coating that helps minimise flaking during processing and supports even, consistent lift. Its extra rose-tinted powder formula is suitable for blonde and colour-treated hair, offering professional performance for creative balayage applications.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Mydentity Guy Tang #Stroke 7 Rosé Balayage Lightener\u003c\/h2\u003e\n\u003cp\u003e– Provides up to 7 levels of lift in a single application\u003cbr\u003e– Extra rose-tinted lightening powder for balayage techniques\u003cbr\u003e– ElastiShell technology creates a flexible coating\u003cbr\u003e– Helps minimise flaking during application\u003cbr\u003e– Supports even and consistent lightening results\u003cbr\u003e– Ideal for creative and precise balayage techniques\u003cbr\u003e– Suitable for blonde and colour-treated hair\u003cbr\u003e– Professional clay-based formula\u003c\/p\u003e\n\u003ch2\u003eHow to Use Mydentity Guy Tang #Stroke 7 Rosé Balayage Lightener\u003c\/h2\u003e\n\u003cp\u003e– Mix #Stroke 7 Rosé Balayage Lightener in a 1:3 ratio with Mydentity Guy Tang #Stroke 7 30V Thicc or 40V Thicc Activator.\u003cbr\u003e– Apply the mixture to dry, unwashed hair.\u003cbr\u003e– Leave to process for 35 to 45 minutes, depending on hair condition and the desired level of lift.\u003cbr\u003e– Regularly monitor the lightening process during development.\u003cbr\u003e– Additional heat is not required.\u003cbr\u003e– Rinse thoroughly after processing and follow with appropriate hair care.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003eFor optimal balayage results, we recommend combining #Stroke 7 Rosé Balayage Lightener with the matching Mydentity #Stroke 7 Thicc Activator. Processing time and lightening results depend on hair structure, starting colour and overall hair condition. This product is intended for professional use. Always follow the manufacturer's instructions and safety precautions.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003ePotassium Persulfate, Magnesium Carbonate Hydroxide, Kaolin, Zea Mays (Corn) Starch, Xanthan Gum, Ammonium Persulfate, Sodium Persulfate, Magnesium Oxide, Sodium Metasilicate, Hydrated Silica, EDTA, Mineral Oil, Fragrance\/Parfum, Red 30 Lake (CI 73360).\u003c\/p\u003e\n\u003cp\u003eThe ingredient list may change. Please refer to the packaging of the purchased product for the most up-to-date information.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How many levels can Mydentity #Stroke 7 Rosé Balayage Lightener lift?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: This lightener provides up to 7 levels of lift in a single application. Actual results depend on the starting hair colour and hair condition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Which developer should be used with #Stroke 7 Rosé Balayage Lightener?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Mix the lightening powder in a 1:3 ratio with Mydentity Guy Tang #Stroke 7 30V Thicc or 40V Thicc Activator, following the manufacturer's instructions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long should #Stroke 7 Rosé Balayage Lightener be left to process?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The recommended processing time is 35 to 45 minutes, depending on hair condition and the desired level of lift. Additional heat is not required.\u003c\/p\u003e","brand":"Mydentity By Guy Tang","offers":[{"title":"425 g","offer_id":54459158200603,"sku":"CT-18546","price":63.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/Mydentity_By_Guy_Tang_Stroke_7_Ros_Balayage_Aufheller.png?v=1793284780"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/collections\/Mydentity_By_Guy_Tang.png?v=1793287497","url":"https:\/\/c-total.ch\/en\/collections\/mydentity-by-guy-tang.oembed","provider":"C-TOTAL","version":"1.0","type":"link"}