A.S.P EXPERT HAIRCARE

ASP is a British premium brand in the professional haircare industry with over 25 years of experience in developing high-quality colour and care products. The brand was founded in 1996 by Eric Bailey, originally under the name Affinage Salon Professional, and has carried the slogan "Excellence in Professional Haircare" ever since. Since then, ASP has continuously developed innovative haircare and colour products to meet the changing needs of hairdressers and clients worldwide.

In the ASP online shop, customers will find an extensive range of products, including colour, developers, shampoos, conditioners, treatments and styling products, specially tailored to different hair types, styles and preferences. ASP's high-quality products are suitable for both professional salon use and home use, giving everyone the chance to enjoy a professional haircare experience.

ASP's mission is to innovate, inspire and create something new. This dedication to innovation is reflected in their extensive range of haircare and colour products, including the renowned ASP Elixir Colour system and the System Blonde lightening system. ASP also offers product lines such as Vitaplex, Kitoko, Mode and Colour Dynamics to meet every haircare need, from precise colouring to long-lasting styling.