MYDENTITY BY GUY TANG PROFESSIONAL HAIR COLOR FOR CREATIVE COLORISTS

#mydentity by Guy Tang is a professional hair color brand founded in 2017 by internationally renowned hairstylist Guy Tang. The brand stands for creative color concepts, expressive shades and modern coloring techniques. From cool silver and blonde tones to Dusty Lavender, rosé and intense fashion colors, #mydentity offers versatile options for individual color creations.

The range includes permanent hair colors for long-lasting results and reliable gray coverage, demi-permanent colors for intense color reflections and brilliant shine, and direct dyes in expressive pastel and trend shades. The professional color portfolio is completed by toners, Dual Boosters, developers and lightening products. The pre-blended signature shades can be mixed with one another, allowing for tailor-made color results.

The VibraRiche™ color technology was developed to enhance color intensity and shine. Depending on the product, selected formulations also feature a combination of keratin and argan oil, which helps to care for the hair structure and support color brilliance. The signature lavender scent completes the coloring experience.

#mydentity is aimed at professional hairdressers and colorists who want to create current color trends and individual looks. With its signature colors, versatile mixable shades and professional online education by Guy Tang, the brand offers inspiration and know-how for creative coloring work.

Discover #mydentity by Guy Tang in our online shop now and find the right professional hair colors, toners and coloring products for your next color creation.